Alabama Soccer Association


The Club Development Project

WHAT is it? The Club Development Project is a member benefit program available to all ASA affiliated clubs aimed at improving the daily environment the club provides to members. It is a voluntary, collaborative effort between club directors and the ASA Technical Leaderships to review, refine, and align all areas of their youth soccer organization

WHO participates? Clubs & directors brave enough to interrogate their reality and driven to improve their environments on a daily basis. The Program is led by Alabama Soccer Association Technical Director, Kevin Laux with assistance by ASA Assistant Technical Director, Emma Greenwood

WHEN does it occur? We set up regularly scheduled appointments wherein we harness a modified version of US Soccer's Club Development Tool to address each area sequentially, facilitate optimal development, and promote vital alignment throughout the club.

WHERE do we meet? We are mostly webinar based especially given current circumstances.

WHY participate? To help your club maximize its resources and create optimal development environments for your members. And to improve the quality of soccer in our state and our country!

Want to get started? Contact Kevin Laux, ASA Technical Director -